You’ll pay a lot… but you’ll get more than you pay for.

That was a blog post that I read the other day by Seth Godin. In a world where we are always looking for a great deal, this blog post caused me to pause for a moment to really think about what he was saying.

Seth stated that it wasn’t hard to charge a lot of money, but that the hard part was in delivering the goods that made the buyer feel and believe that you delivered more than what they paid for.

I smiled after reading this because just the other night I was on a webinar with Larry Beacham and he was stating that making money isn’t hard when you offer so much value that your customer would be crazy not to buy from you. In fact, Larry said that selling was simply showing the value that you are offering in a way that the price seems ridiculous which causes people to beg you to take their money.

Can you imagine… people begging you to take their money?

This has really given me a new insight on how I operate my online business. I must deliver so much value that I am not afraid of telling you what the price is because the delivery will be so valued packed that you will beg me to sell it to you.

Seth Godin went on to say in his post that people compete by charging less and in charging less they end up delivering very little. People don’t mind paying more if they believe that they have received a bargain in what they have purchased.

Here’s a quote from Seth, “One reason we price shop is that we don’t trust that anything that costs more than the cheapest is worth what it costs.”

I need you to read that last sentence again.

If you are a corporate network marketer, you should consider what value you are offering to others.

Your company, compensation plan, replicated website, products and services are all the same as what the next independent representative is offering. So what sets you apart from everyone else in your network marketing company?

The only thing that is different and unique is YOU!

You must offer value in the eyes of your prospect that makes them choose you over your competition… others in your network marketing company.

Yes, that’s right… your competition is not another network marketing company. Your competition is the other marketer who is marketing the EXACT same thing as you are.

So how do you offer bargain value?

Determine what it is that people want who will join your business opportunity.

STRONG LEADERSHIP
They want a strong leader with whom they can partner with, learn from and win. People want to be on teams that win! You must be the type of leader that stands out amongst all the other reps in your company. You must project the image of success and the attitude that you are going to win no matter what. Come hell or high water, people must know, feel and trust that you will rise to the top.

In order to project this image, requires a multitude of things that you must master:

1. Branding – You have to brand yourself. Image is very important. You will need to learn how to use technology to brand your image across the web.
2. Training – People need to feel that if they join your team, they are going to get training that will make them successful. People don’t want to join an opportunity just to be forgotten and tossed off to the side for them to figure it out on their own. You must put just as much effort into training them as you did into recruiting them.
3. Systems – If you want individuals to join your team, you are going to need to convince them that you have a blueprint for them to follow. Your blueprint should include step by step advice on how to promote, market, recruit and sell.

When I look at the people who are having large successes online, the people who most would consider industry leaders, these are the things that they do best.

Sit down and think about what value you can provide that would have people begging to join your team.