I am going to simply share a great piece of advice I received from a well respected network marketer in my organization. He said, June, your job is simply to expose people to the opportunity. 70% of the people you market to are not your prospects anyway, so don’t get caught up in any one individual. The lesson today is to expose and go!
Stop trying to sell, tell, explain, convince and coerce people into your business opportunity. 70% of the people out there are not even your audience. They are not your prospects. Did you get that?!!! Stop sweating people. Stop acting as if you NEED them to join your business opportunity.
Network Marketing is a numbers game. While you are trying to explain the opportunity to your best friend, I have sent 20 people to a pre-recorded presentation. Ten have registered to view the presentation; three have watched the presentation in its entirety and one signed up!
Successful corporate network marketers focus 80% of their time on one thing… marketing! If your team has a successful recruiting funnel system, then you don’t need to worry about learning the presentation or saying the right thing. You don’t have to worry about the in’s and outs of your product or service. While all of these things are great, your goal should be to drive traffic to the recruiting funnel system. The system does a perfect presentation for you each and every time. Just focus on driving traffic to the system, don’t worry about what happens in the middle, just let it work its magic.
So what activities do I do now? I only focus on those activities that are scalable and duplicatable. I implement ways to market my business and as I recruit more people into my primary opportunity, I reinvest my profits into more scalable marketing activities and I teach my business partners how to do the same.
So at the end of the day, all we are doing is driving people into the funnel… allowing the system to do it’s magic and crank out profits on the bottom end.
Quite simple when you think about it. If you have a system that does all the telling, selling, explaining and signing up … then you have a perfect sales funnel. The only thing you need to focus on is marketing. I used several types of marketing techniques that anyone can duplicate down to the exact same wording and copy. My business partners use the same copy as I and they drive traffic to a web address which forwards their prospects to the same pre-recorded sales funnel that I use.