There are two very important aspects of your LinkedIn Profile Branding. These two aspects will either make people click on your profile to read more about you or cause them to bypass your profile in search of someone else who appears to be more interesting. In this article, we will focus on one of those aspects which is your head shot.
There are two schools of thought when it comes to head shots Some people believe that your photo can be a distraction It can create false perceptions in the mind of the viewer. Many feel that your photo could lead to some sort of discrimination.
Then there is the second school of thought that says your profile picture can actually help you with bringing personality to an otherwise cold profile. With so many people hiding behind the internet, a photo of yourself can help bring trust into a online business relationship. A photo shows that you are a real person and helps in starting to build your online brand.
I am an advocate for including professional head shots on your LinkedIn profile. I believe the advantages outweigh the disadvantages… if there are any. There are some basic rules to using the appropriate head shot on LinkedIn. Violating these basic rules will increase your chances of experiencing a negative effect of using your photo.
Let’s first discuss the image quality. Ensure that your profile picture is not grainy or pixilated. A grainy picture can happen when you take a picture in an environment that is not well lit. You might also experience pixelation when you crop yourself out of a photo and then resize it to a point it becomes pixelated.
Use a picture where you are showing off a nice smile. No one wants to connect with a grouch and a simple smile says to others that you are approachable. This is very important in network marketing.
Check your background. You do not want to use a picture where you have a busy background. Keep your background as plain and as simple as you possibly can. White or light colored backdrops work best.
Zoom in for close up shots. When posting your picture on LinkedIn you want to concentrate on face recognition. Only consider using pictures from your mid chest level and above. LinkedIn offers zooming in features once you have uploaded your photo.
A group shot, picture with your spouse or pictures of your pets are not the types of images you want to use on LinkedIn.While these images can be very helpful in giving viewers a deeper sense of your personality, LinkedIn is not the correct social media platform for those types of photos. LinkedIn is a business professional social media site. Using unprofessional images on LinkedIn would be similar to showing up at a formal dinner affair wearing flip flops and a t-shirt.
Do not attempt a self portrait. While your LinkedIn head shot photo does not need to be taken by a professional photographer in a studio, you should not take a photo from your laptop or holding your phone out and snapping a picture. It’s just unprofessional. Get a friend to take a picture of you while you stand against a white colored wall in a well lit room.
Once you have a good head shot photo, you should consider branding yourself across all of your social media sites with this image. Consistency is very important for brand recognition.
LinkedIn Profile Branding Aspect #2
In a later article, we will discuss the second most important aspect of your LinkedIn profile.